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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
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Product details
| Management number | 233468392 | Release Date | 2026/06/27 | List Price | US$3.01 | Model Number | 233468392 | ||
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The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality be Read more
| ISBN10 | 0071545212 |
|---|---|
| ISBN13 | 978-0071545211 |
| Edition | 1st |
| Language | English |
| Publisher | McGraw Hill |
| Dimensions | 5.9 x 1.06 x 8.5 inches |
| Item Weight | 1.05 pounds |
| Print length | 302 pages |
| Part of series | MARKETING/SALES/ADV & PROMO |
| Publication date | May 1, 2008 |
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